US universities met over 2,000 students and parents in Mexico. 28% of the students who attend the event elect American universities for their higher education. Expos in Cali & Bogota alone brought in over 1,500 in two days. Quito had an attendance of over 900 students at the event.
US universities met over 300 prospective students by visiting private education institutions in each of the 4 cities in Latin America.
US universities met over 200 education agents and local educators at education workshops in each city.