Over 110 guidance counselors from high schools and prep schools from across the Gulf Countries joined ISN and representatives from American universities for this conference. Through seminars and workshops, the counselors acquired well-rounded understanding of the fundamentals of the American education process.

Counselors also obtained an accurate assessment of advising potential, including suggestions for improved counseling for students in the Gulf Region. At the end, each counselor received an American Counseling Certificate acknowledging successful achievement and advancement in the advising profession. Many participants claimed this was the best professional conference they attended in their careers.

Our American Education Expo in Dubai’s Knowledge Village was the first of its’ kind since the tragedy of September 11th. The event received great fanfare in print media before the opening. Over two days, over 2,000 students and parents from across the Gulf Countries visited with admissions officers from over 70 visiting American universities. The schools ranged from big state schools to small private colleges, two- year community colleges and four-year universities, offering undergraduate and graduate program, including some language programs and trade schools.

Despite the large numbers, all of our exhibitors reported they were able to spend time speaking with individual students, discussing the opportunities at their university. Many were able to successfully recruit students met at the Expo. Most of our presenters also made important professional contacts with one of the over 100 guidance counselors in attendance.

The event was opened by the US Ambassador to the UAE, accompanied by other top-ranking diplomats from Washington and the UAE. These officials met with each and every one of our American presenters.

To better introduce students and parents to the benefits of an American degree, ISN hosted a panel discussion the first night of the event, before the Expo formally opened. Our keynote speaker was a US Department of Commerce official, who talked about the current situation in America and to assure parents their children would be welcome at American universities. Panel members included alumni from the region who graduated from American universities after 9/11.

Topics discussed included the reasons the United States remain the top destination for foreign students, the benefits of recruiting foreign students to U.S. campuses, and other relevant issues. The panel also took questions from the audience, sparking more interesting and informative conversation.